Wednesday, September 22, 2021

Difference Between Paid, Earned, Owned, and Shared Media?

Must Read

In the marketing world we have what we refer to as four types of media: paid, earned, owned, and shared.

If you’re in business—and have been for more than 10 years—it’s pretty certain you only ever had to worry about paid and earned media.

And then social media came along and created the opportunity for owned and shared media, which business leaders and communicators alike have scrambled to learn, understand, and incorporate.

But let’s take a step back and look at what paid, earned, owned, and shared media mean.

judi slot online, situs slot online, judi slot ,, agen slot online, situs slot, agen slot, daftar slot online, situs judi slot online, daftar situs judi slot online terpercaya 2020, situs slot online terbaik, casino slot online 888, situs slot online indonesia, nama nama situs judi slot online, situs slot online, online slot, judi slot online terpercaya, main slot online, game judi slot online

Paid media is what you know of as advertising. In a PESO Model program, it’s not Super Bowl ads or billboards or magazine spreads. It’s more the tactics a marketer or a communicator (versus an advertiser) can control: pay-per-click, social media advertising, boosted content, and fan acquisition.

You pay for the awareness, the clicks, the links, and the leads.

There are some places it overlaps with the other media types. For instance, where it overlaps with owned media is email marketing. You own the content you’ve created but have to pay for software to distribute.

- Advertisement -spot_img


Please enter your comment!
Please enter your name here

agen judi slot, daftar judi slot, judi slot, judi slot online, slot online, situs slot online, slot online terpercaya, link slot online, situs judi slot, judi slot terpercaya, bandar slot online
Latest News

How to build your team

When it comes to team-building activities, Rask recommends inducing nostalgia. Her company created decks of cards that featured Western-based...
- Advertisement -spot_img

More Articles Like This

- Advertisement -spot_img